Question 1

What is RepuLex and how is it different from other ORM agencies?

Accepted Answer

RepuLex is India's only legal-first online reputation management firm. While every other ORM agency uses SEO techniques — creating positive content to push negative results down — RepuLex permanently removes content using IT Act 2000, IPC 499/500 (defamation law), and court orders. The content disappears from the platform and from Google's index entirely.

Question 2

Is RepuLex a law firm or a digital marketing agency?

Accepted Answer

RepuLex operates at the intersection of law and digital strategy. We are not a traditional law firm, but our work is entirely backed by 1,000+ legal counsels across India who issue formal legal notices, initiate defamation proceedings, and enforce court orders. We are also not a digital marketing agency — we do not do SEO, social media, or content marketing.

Question 3

Where is RepuLex based?

Accepted Answer

RepuLex is headquartered in New Delhi, India, with a network of 1,000+ legal counsels covering all 25 major High Court jurisdictions across India. We handle cases from every state and every major city.

Question 4

How long has RepuLex been operating?

Accepted Answer

RepuLex was founded in 2024 and has since handled 2,400+ content removal cases with a 97% success rate. Our founding team brings combined decades of experience in IT law, defamation practice, and digital platforms.

Question 5

Does RepuLex handle cases outside India?

Accepted Answer

Our legal jurisdiction is India, and we operate under Indian law (IT Act 2000, IPC, High Court orders). However, because most platforms — Google, Meta, X, YouTube — are US-incorporated, we also use DMCA notices and international platform legal channels. For content on Indian portals affecting overseas Indians, we handle those cases.

Question 6

What legal routes does RepuLex use to remove content?

Accepted Answer

We use multiple legal routes depending on the content and platform: (1) IT Act 2000 Section 79 — removes safe harbour from platforms upon valid takedown notice; (2) IT (Intermediary Guidelines) Rules 2021 — mandates 36-hour response from significant social media platforms; (3) IPC Sections 499/500 — criminal defamation provisions requiring content removal; (4) DMCA takedown for US-hosted content; (5) High Court injunctions where platforms are non-compliant.

Question 7

Do you need a court order to remove content?

Accepted Answer

Not always. Many removals are achieved through formal IT Act notices and legal notices alone — without going to court. Court orders are pursued when platforms refuse to comply with notices, when the content is particularly damaging and warrants an injunction, or when the originator needs to be legally restrained.

Question 8

What happens if the platform refuses to remove the content?

Accepted Answer

If a platform does not comply with our formal legal notice within the mandated period, we escalate to court proceedings — at no additional charge under our standard plans. We file for an injunction in the appropriate High Court, which creates a binding legal obligation on the platform's Indian operations.

Question 9

Can you remove content even if it was posted anonymously?

Accepted Answer

Yes. Anonymous content is handled through platform legal disclosure requests. Under Indian law and platform policies, we can compel platforms to disclose originator information in defamation cases. In parallel, we can get the content removed regardless of whether the originator's identity is disclosed.

Question 10

What is the IT Act Section 79 and why does it matter?

Accepted Answer

Section 79 of the IT Act 2000 provides "safe harbour" to intermediaries (platforms) from liability for third-party content — but only while they act as neutral conduits. Once we issue a valid takedown notice, the safe harbour is removed. The platform must then either remove the content or face liability. This compels most platforms to act within 36 hours.

Question 11

What is the IT (Intermediary Guidelines) Rules 2021?

Accepted Answer

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 impose mandatory obligations on significant social media intermediaries — platforms with 5 million+ Indian users. They must appoint grievance officers, process takedown requests within 36–72 hours for specified content types, and provide monthly compliance reports. We use these rules to force rapid response.

Question 12

Can you remove a court judgement or legal document that appears online?

Accepted Answer

Court judgements in the public domain are legally published documents and generally cannot be removed from official legal databases. However, if a judgement appears on a third-party portal or news site with additional defamatory commentary, or if the judgement itself is being misrepresented, we can target those specific URLs and contexts.

Question 13

Can you remove content from archived or cached versions?

Accepted Answer

Yes. Our process includes filing Google Cache removal requests, Wayback Machine removal notices under their guidelines, and CDN cache clearance. For platforms, we ensure the content is removed from the live URL and de-indexed from all major search engines.

Question 14

What is the Right to Be Forgotten in India?

Accepted Answer

The Right to Be Forgotten (RTbF) is an evolving legal concept in India, increasingly recognised by courts following the EU's GDPR model. It allows individuals to request removal of outdated, irrelevant, or false personal information from search results. RepuLex files RTbF-based petitions before the appropriate courts and directly with platforms where applicable.

Question 15

Do you send a legal notice to the person who posted the content?

Accepted Answer

Yes, where the originator is identifiable. We issue a cease-and-desist notice and, in stronger cases, initiate criminal defamation proceedings under IPC Section 500 which carries a two-year imprisonment provision. This creates immediate pressure for retraction and public apology in addition to content removal.

Question 16

How much does RepuLex charge for content removal?

Accepted Answer

RepuLex charges ₹99,999 per link removal (single URL). Package pricing: Starter Shield at ₹1,49,999 for 3 links, Business Clear at ₹3,99,999 for 10 links, and Corporate Vault at custom pricing for 25+ links. Emergency fast-track carries a 50% premium. All prices are exclusive of 18% GST.

Question 17

Why is the charge ₹99,999 per link?

Accepted Answer

Each removal involves senior legal counsel review, formal notice drafting, platform legal engagement, court filing if needed, and documentation. Unlike SEO suppression which is automated and cheap, legal removal is counsel-intensive. The fee reflects the permanence — you pay once for a removal that does not reappear.

Question 18

What is the payment structure?

Accepted Answer

50% advance payment is required before work begins. The remaining 50% is due upon receipt of the written removal confirmation from the platform. You do not pay the balance until the content is confirmed removed.

Question 19

What payment methods do you accept?

Accepted Answer

We accept bank transfer (NEFT/RTGS/IMPS), UPI, and demand draft. All payments are acknowledged with a formal receipt. GST invoice is issued for every transaction.

Question 20

Do you charge if the removal is unsuccessful?

Accepted Answer

You pay only 50% upfront. If removal is not achieved through our initial legal process, we escalate to court proceedings at no extra charge. The remaining 50% is only collected on confirmed removal. We do not bill for failed attempts.

Question 21

Is there a refund if the content reappears after removal?

Accepted Answer

If the same URL reappears after confirmed removal, we address it at no additional charge as a case continuation. However, if new content with different URLs is posted, that constitutes a new case. Our post-removal monitoring (available as add-on) detects re-uploads and alerts you immediately.

Question 22

Are there any hidden charges?

Accepted Answer

No. RepuLex is built on transparency — we are the only ORM firm in India to publish full pricing. The quoted fee covers legal notices, platform engagement, court filing if needed, and documented removal confirmation. Court filing fees, if applicable, are included in Business Clear and Corporate Vault plans.

Question 23

Can I get a discount for multiple links?

Accepted Answer

Yes — our package plans are structured precisely for this. Starter Shield (3 links at ₹1,49,999) and Business Clear (10 links at ₹3,99,999) offer significantly lower per-link costs than single-URL pricing. For 25+ links, Corporate Vault pricing is custom and volume-negotiated.

Question 24

Can you remove content from Google search results?

Accepted Answer

Yes. We remove content from the source platform first, then file a Google de-index request to remove the URL from search results. We also use Google's legal removal request tools for defamatory content and court-ordered removals. De-indexing is verified and documented.

Question 25

Can you remove negative reviews from Google, JustDial, and Zomato?

Accepted Answer

Yes. For Google reviews, we use Google's legal removal process backed by IT Act notices. For JustDial and Zomato, we issue notices under IT (Intermediary Guidelines) Rules 2021 compelling them to investigate and remove false or defamatory reviews. Competitors-planted fake reviews are a specific area of strength.

Question 26

Can you remove news articles from online portals?

Accepted Answer

Yes. We issue formal defamation notices to the portal's editor and registered office, supported by IPC 499/500 and IT Act provisions. Most portals comply within 7–21 days. For non-compliant portals, we escalate to court proceedings and injunctions. We have successfully removed content from major English and vernacular news portals.

Question 27

Can you remove Glassdoor reviews?

Accepted Answer

Yes. Glassdoor reviews by anonymous users can be challenged through formal legal disclosure requests and defamation proceedings. While Glassdoor as a US company has specific processes, our legal route combines Indian law notices with Glassdoor's own legal removal request procedures for false and defamatory content.

Question 28

Can you remove content from Facebook, Instagram, or X (Twitter)?

Accepted Answer

Yes. For Meta platforms (Facebook, Instagram) and X, we use the IT (Intermediary Guidelines) Rules 2021 pathway which mandates response within 36 hours for certain content. We engage their dedicated legal/trust-and-safety teams directly. Fake profiles are additionally reported for impersonation.

Question 29

Can you remove YouTube videos?

Accepted Answer

Yes. We use a combination of copyright notices (DMCA) where applicable, IT Act notices for defamatory content, and YouTube's legal removal request system. For Indian content creators with identifiable channels, we also issue direct defamation notices.

Question 30

Can you remove content from consumer complaint websites like MouthShut?

Accepted Answer

Yes. Consumer complaint portals publishing false or defamatory content are subject to IT Act notices. We issue notices to MouthShut, Consumer Complaints, Voxya, and similar platforms. For content that misrepresents facts, we simultaneously pursue the originator under defamation law.

Question 31

Can you handle WhatsApp viral content?

Accepted Answer

This is one of our specialist services. While WhatsApp messages themselves are end-to-end encrypted, the damage typically comes from screenshots and videos posted on public platforms (Twitter/X, Facebook, YouTube). We address the public-platform spread through standard legal routes and issue notices to the originator under IT Act Section 66C/66D where applicable.

Question 32

Can you remove content from Quora, Reddit, or LinkedIn?

Accepted Answer

Yes. Quora and Reddit have legal removal processes for defamatory content in their country-specific operations. LinkedIn follows IT Act guidelines for significant platforms. We issue notices and engage their legal teams. Content that identifies individuals falsely is particularly actionable.

Question 33

Can you remove old news from the Wayback Machine (Internet Archive)?

Accepted Answer

Yes. The Internet Archive (archive.org) has an exclusion process for removal of archived content when the live content has been removed or where the content infringes rights. We file these notices as a standard part of our removal process to ensure cached versions do not persist.

Question 34

How long does content removal actually take?

Accepted Answer

Timeline varies by platform and legal route. IT Act notices to large social media platforms: 36–72 hours. Google review removal: 7–21 days. News portals: 7–30 days. Glassdoor: 21–45 days. Consumer complaint sites: 14–30 days. Court order cases: 30–90 days. Emergency fast-track handles critical cases in 24–72 hours.

Question 35

Is the removal permanent?

Accepted Answer

Yes. RepuLex removes content permanently — not suppresses it temporarily. We obtain written confirmation from the platform's legal or trust-and-safety team and verify Google de-indexing. Once removed under a legal notice or court order, the content cannot be legally re-posted by the same party without facing legal consequences.

Question 36

What is your success rate?

Accepted Answer

Our current case success rate is 97%. The 3% of cases where full removal is not achieved typically involve jurisdictional challenges with offshore platforms or content that is partially accurate (which limits legal grounds). In all cases, we exhaust every available legal route before closing a case.

Question 37

What proof of removal do you provide?

Accepted Answer

You receive: (1) Written confirmation letter from the platform's legal/trust-and-safety team; (2) Screenshot of the URL returning 404/removed; (3) Google de-index verification; (4) Case file including all notices sent and responses received. This documentation can be used in future legal proceedings if the content reappears.

Question 38

What happens during the case — how do I track progress?

Accepted Answer

After engagement, you receive a case number and direct contact details for your assigned legal team member. Progress updates are sent at each stage: notice issued, platform response received, escalation if needed, and confirmation of removal. For Business Clear and Corporate Vault plans, a dedicated case manager handles all communication.

Question 39

Can you stop content from spreading while removal is in process?

Accepted Answer

In emergency cases, we pursue interim relief — interim injunctions from courts that can temporarily restrain further distribution while the main legal proceedings continue. This is particularly relevant for viral content or pre-publication injunctions in cases where we become aware of imminent false reporting.

Question 40

What if the same person posts new defamatory content after removal?

Accepted Answer

Re-posting after a legal notice constitutes contempt of the notice and a fresh actionable offence. In such cases, we escalate to criminal defamation proceedings under IPC Section 500, which can result in imprisonment up to two years. This legal consequence effectively deters repeat behaviour in most cases.

Question 41

How confidential is the process?

Accepted Answer

Completely confidential. We execute a Non-Disclosure Agreement (NDA) before any case discussion. Your identity, the URL in question, and all case details are shared only with the legal team members directly working on your case. We do not publish case studies with identifiable information without explicit written consent.

Question 42

Will the other party know I hired RepuLex?

Accepted Answer

Legal notices are issued in the name of RepuLex on your behalf. The notice will not disclose that you engaged us — it will reference the content in question and the legal grounds for removal. In cases requiring court proceedings, your name may appear as the complainant, but we can in many cases structure proceedings to minimise public exposure.

Question 43

Is my personal information safe with RepuLex?

Accepted Answer

Yes. We collect only the information necessary to process your case. We do not store case details beyond the duration of the case plus a standard legal retention period. We do not share client information with third parties, including platforms, beyond what is legally necessary for the notice.

Question 44

Can RepuLex itself post about my case on social media?

Accepted Answer

No. We do not post about client cases on any platform without explicit written consent. Our case studies are entirely anonymised, with all identifying details — names, URLs, industry, city — changed or omitted. Client confidentiality is a non-negotiable operating principle.

Question 45

What if I am a public figure — does that affect my right to removal?

Accepted Answer

Public figures retain the right to removal of false and defamatory content, though the legal threshold is slightly different. Truthful criticism of a public figure in their public capacity is generally protected. However, false statements of fact, fabricated content, morphed images, and content targeting private life are all actionable regardless of public figure status.

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About RepuLex

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50 questions.Straight answers.

About RepuLex

Didn't find your answer?

50 questions.
Straight answers.